Social Media Caucus
By: NBC News
Updated: January 9, 2012
Exit polls? That's so 2008.
This election year, it's all about the social network. Specifically, Facebook.
As you already know, people are about as un-shy as they can be when it comes to sharing their political beliefs on the site. What you might not know is that all that data is being collected and parsed.
As Republicans spar and the President plays defense, the website SocialBakers.com is culling data from Facebook and adding things up. As of now, the company says Ron Paul has the most "viral reach" of GOP candidates, Rick Perry is the "most engaging" candidate and Rick Santorum has the fastest growing fan base.
SocialBakers is known for crunching online data. It can tell you who is being followed the most on Twitter and how well brands are doing with their social platforms. When it comes to politics, expect them to get a lot of attention as we in the press do our best to guess the winners.
This election year, it's all about the social network. Specifically, Facebook.
As you already know, people are about as un-shy as they can be when it comes to sharing their political beliefs on the site. What you might not know is that all that data is being collected and parsed.
As Republicans spar and the President plays defense, the website SocialBakers.com is culling data from Facebook and adding things up. As of now, the company says Ron Paul has the most "viral reach" of GOP candidates, Rick Perry is the "most engaging" candidate and Rick Santorum has the fastest growing fan base.
SocialBakers is known for crunching online data. It can tell you who is being followed the most on Twitter and how well brands are doing with their social platforms. When it comes to politics, expect them to get a lot of attention as we in the press do our best to guess the winners.
