Festivals Face Heat Challenge

But it's really only the second consecutive year.. for scorching summer temperatures.

“It was very hot last year and there was hardly any shade and all asphalt,” says President Johnny Gibbs, “so therefore we needed to find some cooler space.”

Traditionally, venders use to gather downtown...with classic cars on display.

But last year... attendance plummeted in the sweltering heat.

That's why they moved this year's festivities to the city park.

"There was no shade, now we've got a breeze in here, a lot less congested," says Vice-President Todd Thornton.

And more shade and water activities have kept this festival out of economic trouble.

In fact... organizers estimate this year alone they've quadrupled last year's attendance numbers.

This year... people competed in a sand-sculpting competition, a fine art that can be especially intense on a very hot day.

That's why some emergency medical services were stationed nearby.

“Without this tent I don't how we would do it,” says Jermain Jones, “I don't how the other teams did it."

But it's clear...rain or shine.. this community loves Brickfest... named because many once considered Malvern to be the brick-making capitol of the world.

But nobody loves it like long-time community resident and car dealer Darrell Teeter.

On Saturday the heat didn't stop teeter who was honored for sponsoring so many youth league teams in the community over the years.

“It enriches my life greatly, I'll be 80 next March,” says Teeter, “and I'm moved and touched by it.”