Folks at the Eco Chic Resale boutique in Springdale are asking friends of the store to fill up the Go 7 trailer with gently used clothing, blankets and coats.
The Go 7 trailer rolls around Northwest Arkansas serving hundreds of people each weekend who may be living on the edge of homelessness.
"We just take everything to them, we take food, personal care items and we take coats and blankets. Basically we take Seven Hills on the road," explains Jen Boyle with Seven Hills and Go 7.
Boyle says it's not just about helping those living on the streets, but for those on the brink.
"Go 7 really falls under the homelessness prevention program," she says.
Eco Chic owner Debbie Eden hopes this donation drive encourages people to give, even after the holidays.
"There's a lot of stuff out there that can be used that's sitting in the closets that folks have grown out of that can just be put to good use. The human spirit in its essence is that it's not all about me, and it's not all about what I need. There is a real urgency for the needs of others," Eden explains.
It's a shop with a cause, hoping to help those in need this winter.
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