As if clothes weren't enough to draw Jzade Forte into RK Collections, she says a simple text alert does it nearly every time.
"Momma let's go, lets go now, I love this store," Forte says describing her reaction to an RK sale alert on her phone.
"It keeps me updated, I've never missed a sale, I come up here every time they have a sale," she says.
Owners hope those messages are enough make RK Collections a contender in the fight for business with big retailers.
"It's difficult obviously because of the bulk they get them at a lower price point which makes their bottom line lower," says co-owner Robby Lawrence.
To push their name higher on shoppers' lists, Lawrence says they rely on their personal touch.
"When you know everyone on a more personal level and you get something you know a customer might like you can go directly to their Facebook page and post it, where I doubt big retailers have the time," Lawrence says.
It's that one on one attention-shoppers like Forte pay back with interest.