"We're starting to collect new bras today that will be given to local women in need through local women shelters like Peace at Home Family Shelter," explains Womenade founding member Jody Dilday.
It's literally a lift these women need during extremely tough times.
"When she arrives at the shelter, she may only have the clothes on her back, and used clothing is okay, but used undergarments aren't. We're really concerned about preserving the dignity of women in need," Dilday says.
In just two years, Womenade has donated about 400 bras and they're hoping to give even more.
"Bras are needed in all sizes. As we all know bras can be expensive and everybody comes in different shapes and sizes so from the smallest of bras to the largest they're all welcome," says Dilday.
To donate, go to the Northwest Arkansas Mall and add a bra to the basket.
"I know that it really helps meet the needs of their clientele," says one donor.
To wrap up the bra donations, Womenade is hosting the third annual "Give Thanks for the Girls" event at Mermaids in Fayetteville.
Mark your calendars for Thursday, November 29th from 6:00 p.m. to 9:00 p.m.
To attend, either give a 10-dollars donation, or donate a new bra.
At the end of the event, all the bras collected will go to area shelters.
Check out their Facebook page (click here) for more information and to see some of the decorated bras from last year's "Give Thanks for the Girls."
Click here to visit the WomenadeNWA blog., or email them at email@example.com.
Click here to watch this report.