They're gathered at the Riverfest Amphitheatre to support this year's theme "The Best Me is Drug Free."
The fun started at 10 o'clock and runs until noon with the focus of promoting drug-free lifestyles.
The 2012 National Red Ribbon Campaign is scheduled for October 23-31. During this observance, schools and communities across the nation will be participating in a wide variety of activities to affirm and proclaim their pledge to maintain and support safe and drug free schools and neighborhoods. LRSD's rally includes cheer teams, music played by a disc jockey and several guests: representatives from the City of Little Rock's mayor's office and the governor's office; Heather Evans of MADD; and Toni McCastle of UAPB.
The first nationwide Red Ribbon Campaign was held in 1988 to commemorate the ultimate sacrifice made by DEA Agent, Enrique "Kiki" Camarena, who was killed by drug traffickers while on assignment in Guadalajara, Mexico. Since that time, Red Ribbon Week has been celebrated every year to honor Camarena and all people who have died in the battle against the illegal drug trade. No other single drug prevention movement has had such an impact on so many lives.
Meanwhile, the Center for Healing Hearts and Spirits is encouraging Arkansans around the state to celebrate Red Ribbon Week and take a stand against drug use. Red Ribbon Week is celebrated October 23-31, 2012 and the theme for this year is "The Best Me is Drug Free."
Red Ribbon Week, observed annually in October throughout the United States, is a campaign to prevent violence and the use of alcohol, tobacco and other drugs. The red ribbon is a symbol commemorating the work of Drug Enforcement Agent Enrique "Kiki" Camarena who was murdered in the line of duty in 1985. The U.S. Congress established the Red Ribbon Campaign in 1988 to encourage drug-free lifestyles and involvement in drug abuse prevention efforts.
"Our communities need programs that educate our youth on the dangers of drug abuse," Joyce Raynor, Executive Director of the Center for Healing Hearts and Spirits said.
"Red Ribbon Week is just one way that the Coalition combats the dangers of drugs in our communities," Raynor said.
The Center for Healing Hearts and Spirits offers several programs year-round that focus on drug and violence prevention.