"Man-cession" Opens Doors For Female Business Owners
By: Jocelyn Tovar, KARK 4 NEWS
Updated: October 16, 2012
30% of small businesses are now owned by women and these business owners are getting into fields largely considered male driven.
Using traits they said are uniquely female to be successful.
Along with manufacturing and finance, the recession took its toll on the housing market.
"If you looked at the demographics of where jobs were lost it was largely construction and of course that is dominated by men," said Linda Nelson with the Small Business Administration.
Women like Martha Moore, who stepped in as the owner of her father's construction company after her brothers wanted a more sure-thing.
"I'm very proud to have taken what my father started and made it my own," said Moore who grew her father's business into what's now McCormick Works Inc. a company that's flourished.
Moore's daughter remembers the flexibility that came with her mother being the boss.
"I was able to come to her office," Carissa Noriega said, "I was her little office buddy."
"M any woman have gone into business and it allowed them greater flexibility," said Nelson who said taking on the role of boss largely appeals to women who can make their own hours.
Not only that, she said women are often better suited to adapt in an unstable economy.
" We do tend to ask for directions and help a little more," Nelson said.
Moore she said worked with the SBA to use all available resources in order to ensure her business doesn't end with her.
"I'm very proud to pass it along to the next generation," Moore said. "Which happens to be my daughter."
" We're getting into the green movement," said Noriega, "I think it's the future of construction in everyday."
Inspiring a new generation of women to adapt to the changing business environment.
"We're definitely expanding looking into different resources and growing and adapting as the economy does," she said.
Using traits they said are uniquely female to be successful.
Along with manufacturing and finance, the recession took its toll on the housing market.
"If you looked at the demographics of where jobs were lost it was largely construction and of course that is dominated by men," said Linda Nelson with the Small Business Administration.
Women like Martha Moore, who stepped in as the owner of her father's construction company after her brothers wanted a more sure-thing.
"I'm very proud to have taken what my father started and made it my own," said Moore who grew her father's business into what's now McCormick Works Inc. a company that's flourished.
Moore's daughter remembers the flexibility that came with her mother being the boss.
"I was able to come to her office," Carissa Noriega said, "I was her little office buddy."
"M any woman have gone into business and it allowed them greater flexibility," said Nelson who said taking on the role of boss largely appeals to women who can make their own hours.
Not only that, she said women are often better suited to adapt in an unstable economy.
" We do tend to ask for directions and help a little more," Nelson said.
Moore she said worked with the SBA to use all available resources in order to ensure her business doesn't end with her.
"I'm very proud to pass it along to the next generation," Moore said. "Which happens to be my daughter."
" We're getting into the green movement," said Noriega, "I think it's the future of construction in everyday."
Inspiring a new generation of women to adapt to the changing business environment.
"We're definitely expanding looking into different resources and growing and adapting as the economy does," she said.
