People are already camped out at the Apple store in Little Rock to be the first ones to get their hands on the new device.
Equipped with a deck of playing cards and their current iPhones, these campers say it's the experience that makes it worthwhile.
"Coming here you're hanging out with a bunch of people who do this on a constant basis," says Stephen Warren of Clarksville. "It's like having friends you never knew you had, but you have them now."
Warren says he's driven all the way to Tulsa, Okla. to get the 3Gs and 4 because there wasn't an Apple store in Arkansas at the time.