Report: Hogs Fall from Top 25 Could Cost Campus Millions
By: KARK 4 News
Updated: September 10, 2012
According to a report, Saturday's loss to University of Louisiana-Monroe
could cost the University of Arkansas millions of dollars.
ESPN's Kristi Dosh wrote about the effects having a top 10 football program has on applications, enrollment and money after the Hogs' devastating overtime loss on Saturday.
Aside from a $5 million publicity value from ESPN's popular Saturday morning show "College Gameday" which was scheduled for Fayetteville before being rerouted to Knoxville, Dosh cites studies that indicate a 2 to 8 percent spike in applications for a school whose football team finishes in the top 20.
The season is far from over, and while the Razorbacks could still finish in the top 20, applications are impacted even more by a finish in the top 10. Dosh writes that the study showed a top 10 finish increases applications as much as a significant jump in the US News and World Report ranking. The study shows a top 10 finish increases applications the same as if the university jumped from 20th in the country to 10th in the country in the US News and World Report rankings, according to Dosh.
Dosh cites another study that indicates a top 10 finish in the AP poll increases enrollment by 4.4 percent, which equals 837 students (based on current U of A enrollment), which could total $9.6 million in tuition and fees for each year those students were enrolled at the university.
The final study cited by Dosh suggests that universities that finish in the top 20 in the AP poll would reflect a 3 percent increase in the SAT scores of incoming freshmen, compared to programs that have never finished in the top 20.
To read the original article, click here.
ESPN's Kristi Dosh wrote about the effects having a top 10 football program has on applications, enrollment and money after the Hogs' devastating overtime loss on Saturday.
Aside from a $5 million publicity value from ESPN's popular Saturday morning show "College Gameday" which was scheduled for Fayetteville before being rerouted to Knoxville, Dosh cites studies that indicate a 2 to 8 percent spike in applications for a school whose football team finishes in the top 20.
The season is far from over, and while the Razorbacks could still finish in the top 20, applications are impacted even more by a finish in the top 10. Dosh writes that the study showed a top 10 finish increases applications as much as a significant jump in the US News and World Report ranking. The study shows a top 10 finish increases applications the same as if the university jumped from 20th in the country to 10th in the country in the US News and World Report rankings, according to Dosh.
Dosh cites another study that indicates a top 10 finish in the AP poll increases enrollment by 4.4 percent, which equals 837 students (based on current U of A enrollment), which could total $9.6 million in tuition and fees for each year those students were enrolled at the university.
The final study cited by Dosh suggests that universities that finish in the top 20 in the AP poll would reflect a 3 percent increase in the SAT scores of incoming freshmen, compared to programs that have never finished in the top 20.
To read the original article, click here.
