Kellogg's to Market Differently to Children
By: Lindsey Bryant, KARK 4 News
Updated: June 14, 2007
The world's largest cereal maker announces an initiative aimed, they say, at meeting consumer's health and nutrition needs.
This comes after child obesity advocacy groups threatened to sue the company.
Kellogg will adjust what and how they market cereal and other snacks to children. among other things the company says it will use a nutrition criteria that looks at calories, sugar, sodium and fat per serving.
(David MacKay/President and CEO Kellogg Company) "Almost 50 percent of our products currently marketed to children worldwide do not meet the criteria and will either be reformulated to meet the nutrient criteria or no longer marketed to children under 12. in the U.S. This includes current versions of Kellogg's Pop-Tarts, Kellogg's Fruit Loops and Kellogg's Apple Jacks."
The company says Kellogg also plans to change its web sites for children to include healthy lifestyle and nutrition messages.
