Chick-fil-A CEO Dan Cathy has said he supports traditional marriage and opposes same-sex marriage.
Some politicians and progressives have slammed his comments. They believe his recent remarks fan the flames of intolerance against gay people.
The fight has been making national headlines. Both sides are passionate about their beliefs. Now it may reach a flashpoint Wednesday morning as activists plan to hold vigils at Chick-fil-A locations in Little Rock, Jonesboro, Fayetteville, and Fort Smith.
Activists are not calling this a protest, but say it's a Vigil for Equality.
Just how controversial this is depends on who you ask.
"I really wasn't surprised that the head of the company came out and made the statement that he did and to me it's not the least bit controversial," said Jerry Cox, who heads up the Family Council, a conservative Christian advocacy group.
One activist says she's concerned the political-religious divide might become more divisive.
"I'm really worried...not for what we're doing but I'm worried people in the workplace are going to be provoking others," said Micah Qualls, who organized the vigil.
Last week, former Arkansas Gov. Mike Huckabee called on people who agree with Cathy to dine at Chick-fil-A restaurants on Wednesday to show their appreciation.
Activists plan to start their vigil at 7 a.m. and remain in place as long as they can, given the triple-digit temperatures.