Most people think of farming, not film-making, when they think of Arkansas.
A public-private partnership announced today might change that perception.
"We don't want to export the content-makers, we want to export the content," said Christopher Crane, Arkansas' Film Commissioner.
Crane and other stakeholders announced today the formation of the Arkansas Production Alliance.
The group aims to attract more movie makers and provide them with resources to make video production in the Natural state more attractive and competetive with other states.
"The possibilities are larger than they ever have been," said David Fowlkes, an independent Arkansas film-maker. Fowlkes most recently was assistant location manager for the internationally-acclaimed movie "Mud" that was just features in Cannes. The film was directed by Arkansas native Jeff Nichols.
Fowlkes said the newly formed alliance will help move film-making in Arkansas forward.
The alliance consists of the state film commission, the Little Rock Regional Chamber of Commerce, and the Northwest Arkansas Council.