In a "sqroundbreaking" ceremony at the Arkansas State Capitol Rotunda today, Arkansas' beloved Yarnell's Ice Cream announced plans for its comeback, including a new carton size - the sqround - flavors, and distribution dates and locations.
Yarnell's, which was acquired in November by Schulze & Burch Biscuit Co., a Chicago-based wholesome snack manufacturer with a plant in Searcy, will be back on the shelves as early as Monday, in a larger, 56-ounce sqround container - square container with rounded edges. Yarnell's fans will find the same great recipes and flavors, but just more of it -- exactly 16.7 percent more.
Gov. Mike Beebe was the first to sample Yarnell's Homemade Vanilla, right off the line. He was served by Scoop, the new Yarnell's ice cream delivery truck driver, who will travel the state this summer visiting with consumers and giving away Yarnell's samples.
"All of this could not have happened without the help of Gov. Mike Beebe and his staff," said Kevin Boyle, CEO, Schulze & Burch Biscuit Company. "From the very beginnings of our interest in Yarnell's, Gov. Beebe made it known his door was open and his staff was ready and willing to help us make this happen. We are privileged to hav e him here today to help us celebrate."
The "Premium Red" ice cream line will include many of the Yarnell's customer favorites and bestsellers: Butter Pecan, Cookies & Cream, Death By Chocolate, Homemade Chocolate, Homemade Strawberry, Homemade Vanilla, Real Vanilla, Ozark Black Walnut and Rocky Road.
The yogurt line, which has been very popular since it first debuted, will include Blueberries 'N Cream, Chocolate, Peaches 'N Cream, Strawberry and Vanilla. It will continue to have the same great taste with five live active cultures that are good for your health.
Flavors in the Yarnell's Guilt Free line of ice cream, which offers full flavored, real ice cream that is low fat with no sugar added, will include Butter Pecan, Chocolate and Vanilla.
Ice cream sandwiches in both the original chocolate and homemade vanilla will also be available.
Distribution of Yarnell's begins next week, so Arkansans will find Yarnell's on the shelves as early as Monday. All 80 Arkansas Walmart stores will have Yarnell's by Wednesday. By May 18, most of the grocery locations will have all of these flavors back on their shelves.
Yarnell's will be sold at Walmart, Kroger and Harps stores across the state and at many independent grocers throughout the state. It will also be available in some stores in southern Missouri; the Tulsa, Okla., area; and northern Mississippi.
"We have been busy over the past few months meeting with buyers and helping them understand that we are committed to bringing back the Yarnell's brand and putting the needed marketing efforts into place to drive sales to the stores," Boyle said. "We are excited to officially be back and on the shelves and making premium ice cream again."
Yarnell's is continuing its long tradition of sponsoring Riverfest May 25-27 with the Yarnell's Family Stage. Its newest member of the team, Scoop, the delivery guy, will travel in a vintage ice cream truck to festivals and events across the state.
Today's event concluded with an ice cream social for news conference attendees, Yarnell's employees, fifth-grade students from Fort Smith, and State Capitol employees.
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The Schulze & Burch Biscuit Company is based in Chicago. It has been manufacturing baked goods since 1923.