Just before Valentines, Adult Arcade and Video on 65th street took down the XXX sign and put up a new sign with its new name.. Cupid`s. The store is located less than 750 feet from a daycare center. If it was a sexually oriented business it would violate a city ordinance. After citations and a lengthy court battle, the owner Spencer Elmen decided to sell less pornagraphy and more lingerie and gag gifts. The owner of the daycare next door says she is pleased with the changes.