Acxiom Buys European Company
By: Import User
Updated: January 7, 2009
Little Rock-based Acxiom Corporation will
buy a European database company that is expected to triple its
revenues from overseas.
Company officials announced this morning that the company will
buy Claritas Europe, which is a database unit of Dutch publishing
and marketing data company VNU--NV.
Acxiom is paying forty million in cash for the company that
operates a database of consumer lifestyle information for the
direct marketing industry.
It should expand Acxiom`s European presence to Germany, Spain
and the Netherlands while adding to the company`s current presence
in England and France.
Acxiom anticipates combined revenue from the companies of about
100 million for calendar 2003, about triple its annual
European revenue.
