State Parks And Tourism Unveils New Marketing Plan
By: Import User
Updated: January 7, 2009
The Department of Parks and Tourism is
unveiling a new global marketing plan today in hopes of overcoming
misperceptions about the state before major events planned for next
year.
Department director Richard Davies says tourist focus groups
tend to think there`s nothing to do in Arkansas, but that`s because
most of them have never seen the state`s natural wonders.
But Arkansas will have built-in urban tourist draws in the next
two or three years with the opening of the Clinton Presidential
Library and an urban streetcar loop in November 2004, Heifer
International`s global village a year later and a maritime museum
currently planned for the North Little Rock riverfront.
These events will be sold as "Arkansas Globecoming" events
using 150-thousand dollars provided last spring by the state Parks
and Tourism Commission and the Little Rock Convention and Visitors
Bureau.
