The Little Rock Marathon announced today it has reached an agreement with KARK, Channel 4, to become the official broadcast sponsor of the 2010-11 Little Rock Marathon Training Program.
As the Training Program’s broadcast partner, KARK will provide internet-based coverage of the training program, as well as special pre-race reports.
The Little Rock Marathon Training Program is a free running/walking program created to prepare individuals who plan to take part in one of the races next March and is a project of Little Rock Parks & Recreation. KARK joins Academy Sports + Outdoors in sponsoring the 2011 Training Program.
“We couldn’t be more pleased about the partnership with KARK,” said Greg Hatcher, Little Rock Marathon Chairman. “KARK provides an ideal flagship pre-race education for the thousands training for this year’s race.”
"We are so excited to return as the television training sponsor for the 2011 Little Rock Marathon.” says Managing Editor Greg Yarbrough. “We want to be a part of large events in our community such as this marathon. We know thousands of people from around our state and the country come here every spring to participate in this event. We're happy to help the athletes keep a healthy lifestyle and prepare for the race by providing training tips and weather forecasts each week on KARK 4, KARZ 42 and arkansasmatters.com."
The first official group training will be Saturday, September 25, with the last day of training on March 6, 2011.
For more information about the marathon click here.