Broadcasting’s Senior Vice President and KARK General Manager Rick
Rogala says, “As a market-leading media company, we have a
responsibility to our viewers and the community that
we live in. We know there are hard-working people in Arkansas and we
look forward to working side-by-side with them to make this an even
better place to live, work and raise our families.”
First, 4 The Greater Good
will focus on feeding hungry families. In 2009 The Food Resource Action
Center identified that the food hardship rate in Arkansas among
households with children
was 29.7%. 4 The Greater Good will work to not only raise awareness to the problem, but make sure hungry families get the food and support that they need.
4 the Greater Good will focus on providing tools and resources
children in Arkansas need for school. From supplies and computers in
their classrooms to breakfast before school so students can focus during
the day, all of this is essential to growing and
thriving as a community.
4 The Greater Good issue will be centered on aging in Arkansas. It
will make sure the aging population in the community has the resources
and care to age independently with both grace and dignity.
The fourth cornerstone of
4 The Greater Good highlights volunteerism. In many cases,
volunteers are the engine that powers the services throughout the
community. For thirty-three years KARK has celebrated volunteerism with
the KARK Community Service Awards and plans to expand
work in this area.
4 The Greater Good officially kicks-off August 4, 2010. KARK Creative Services Director Phil Wrobel says, “As a local news station
our viewers can count on us to be investigative; they can count us to be in-depth, but
4 The Greater Good goes beyond news; it’s what we stand for as a station.
4 The Greater Good is not a slogan; it’s our promise and responsibility to the community.”
In a recent news editorial Rogala requested feedback related to
4 The Greater Good from viewers. A direct email,
email@example.com, and phone number, 501-340-4444 have been set up as tools to help build and establish the program.
“And so it begins,” added Rogala, “The start of what has the potential to be one of Arkansas’ greatest resources for feeding hungry families, providing resources to schools and students, helping seniors age gracefully, and volunteerism.”