A Deloitte survey released today of more than a thousand parents found that 58-percent were changing the way they shopped.
They'll be buying more items on sale or getting only the stuff their kids really needed.
Most said they'd be using their smart phones or online social networking to help find the best buys.
Last year, some 70-percent said they were changing their shopping habits, and in 2008, it was 90-percent.
Still, only 28-percent told the business consultants they were planning on spending more this year.
Of those, about a third said their children needed a computer or similar big-ticket items.
Roughly a quarter said school budget cuts were forcing them to spend more on supplies.