KARK/KARZ Launches My Arkansas Rewards

NEWS ANNOUNCEMENT                        FOR IMMEDIATE RELEASE       

-KARK-TV and KARZ-TV Partner with GreenLink Networks, Inc. to Launch Exclusive Viewer Rewards Program -

LITTLE ROCK, Ark. — January 7, 2010  KARK-TV and KARZ-TV have announced a market exclusive partnership with GreenLink Networks, Inc. to launch MyArkansasRewards.com, a local rewards program targeted at Arkansas residents.

My Arkansas Rewards uses a points-based rewards program as the framework for a pay-per-action advertising solution and performance marketing tool. KARK 4 and KARZ 42 will use My Arkansas Rewards to generate new revenue, enhance their viewers’ experience and expand their local advertising base. The Arkansas television stations are using the ViewLink Program to build, manage and maintain My Arkansas Rewards.

My Arkansas Rewards’ members benefit from access to unique experiential rewards as well as an ever-changing variety of earning and redemption opportunities tailored to meet their individual interests. My Arkansas Rewards allows community members to earn points by entering codes embedded in programming and online. Members may also earn points by shopping at local and national businesses. Members may redeem points through sweepstakes for trips, gift cards, electronics and more. Members may also use points to purchase gift cards and other items available through My Arkansas Rewards.

Nexstar Broadcasting Senior VP and KARK/KARZ General Manager Rick Rogala said, “Our industry is constantly changing and evolving. This program provides a new opportunity to offer our viewers an incentive for watching as well as offer our clients a unique way to grow their business. It’s truly a win-win for everyone involved.”

MyArkansasRewards.com is active and accepting members. However it officially launches January 11, 2010. As an extra incentive to sign up, all members that register before February 5, 2010 will be entered into a Mortgage Giveaway Contest that will reward the winner by paying their mortgage or rent payment for one month up to $1,000. The contest ends February 5, 2010 and the winner will be announced on KARK 4 News on February 11, 2010.

More About the ViewLink Program

GreenLink's ViewLink Program is the platform for broadcasters to build an exclusive online community that links together local advertisers and consumers. The ViewLink Program uses a points-based rewards program as the framework for a pay-per-action advertising solution. GreenLink's media partners receive a commission on each transaction that is conducted online and offline within its community. The ViewLink Program is unique because it greatly expands a local broadcaster's revenue potential by capturing both online and offline spending. By deploying the ViewLink Program, local media partners will realize a significant new revenue stream, a dramatic increase in website usage, a competitive sales advantage and enhanced consumer loyalty.  

About GreenLink Networks, Inc.

GreenLink Networks, Inc. located in King of Prussia, PA, is a marketing technology and services firm specializing in online and offline pay-per-action advertising solutions. GreenLink has created an effective pay-per-action platform by partnering with local broadcast television stations. Stations turn to GreenLink for a highly customizable software solution that creates an online community linking a station’s viewers and advertisers. GreenLink enables broadcasters to generate revenue by offering pay-per-action advertising solutions to local advertisers. Leading advertisers turn to GreenLink to reach a large opt-in community of consumers by offering targeted pay-per-action campaigns across GreenLink's network of communities. For more information visit www.greenlinknetworks.com

About KARK

KARK-TV, Channel 4 is the NBC network affiliate station serving the Little Rock television market and central Arkansas. It is a sister station to the area's MyNetworkTV affiliate, KARZ, Channel 42. The stations are under the ownership of Nexstar Broadcasting. Their website is ArkansasMatters.com.

About KARZ 

KARZ-TV, Channel 42 is the MyNetworkTV affiliate serving the Little Rock television market and central Arkansas. It is a sister station to the area's NBC network affiliate station, KARK, Channel 4. The stations are under the ownership of Nexstar Broadcasting. Their website is ArkansasMatters.com.

About Nexstar Broadcasting Group, Inc.

Nexstar Broadcasting Group currently owns, operates, programs or provides sales and other services to 63 television stations in 34 markets in the states of Illinois, Indiana, Maryland, Missouri, Montana, Texas, Pennsylvania, Louisiana, Arkansas, Alabama, New York, Rhode Island, Utah and Florida. Nexstar’s television station group includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW and reaches approximately 13 million viewers or approximately 11.5% of all U.S. television households.

Contact Information:

Rick Rogala

Nexstar Broadcasting Senior VP and General Manager

(501) 340-4458

rrogala@kark.com