NEWS ANNOUNCEMENT FOR IMMEDIATE RELEASE
-KARK-TV and KARZ-TV Partner with GreenLink Networks, Inc. to Launch Exclusive Viewer Rewards Program -
My Arkansas Rewards uses a points-based rewards
program as the framework for a pay-per-action advertising solution and
performance marketing tool. KARK 4 and KARZ 42 will use My Arkansas Rewards to
generate new revenue, enhance their viewers’ experience and expand their local
advertising base. The
My Arkansas Rewards’ members benefit from access to unique experiential rewards as well as an ever-changing variety of earning and redemption opportunities tailored to meet their individual interests. My Arkansas Rewards allows community members to earn points by entering codes embedded in programming and online. Members may also earn points by shopping at local and national businesses. Members may redeem points through sweepstakes for trips, gift cards, electronics and more. Members may also use points to purchase gift cards and other items available through My Arkansas Rewards.
Nexstar Broadcasting Senior VP and KARK/KARZ General Manager Rick Rogala said, “Our industry is constantly changing and evolving. This program provides a new opportunity to offer our viewers an incentive for watching as well as offer our clients a unique way to grow their business. It’s truly a win-win for everyone involved.”
MyArkansasRewards.com is active and
accepting members. However it officially launches
More About the ViewLink Program
GreenLink's ViewLink Program is the platform for broadcasters to build an exclusive online community that links together local advertisers and consumers. The ViewLink Program uses a points-based rewards program as the framework for a pay-per-action advertising solution. GreenLink's media partners receive a commission on each transaction that is conducted online and offline within its community. The ViewLink Program is unique because it greatly expands a local broadcaster's revenue potential by capturing both online and offline spending. By deploying the ViewLink Program, local media partners will realize a significant new revenue stream, a dramatic increase in website usage, a competitive sales advantage and enhanced consumer loyalty.
About GreenLink Networks, Inc.
GreenLink Networks, Inc. located in
KARK-TV, Channel 4 is the NBC network affiliate station
KARZ-TV, Channel 42 is the MyNetworkTV
affiliate serving the
Broadcasting Group, Inc.
Nexstar Broadcasting Group currently
owns, operates, programs or provides sales and other services to 63 television
stations in 34 markets in the states of Illinois, Indiana, Maryland, Missouri,
Montana, Texas, Pennsylvania, Louisiana, Arkansas, Alabama, New York, Rhode
Island, Utah and Florida. Nexstar’s television station group includes
affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW and reaches
approximately 13 million viewers or approximately 11.5% of all
Nexstar Broadcasting Senior VP and General Manager