Super Bowl An Economic Touchdown
By: VERTEXNews/Newsroom Solutions
Updated: February 5, 2012
The group says the average game-watcher will spend or has already spent about $64 on related merchandise, apparel and snacks.
That's up about five-percent from last year.
The big game is expected to draw a record television audience of 173-million people.
The NFL's Super Bowl matchup between the New York Giants and New England Patriots gets underway later today at Lucas Oil Stadium in Indianapolis.

