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  • AM.com Key Benefits 
    • Community Focused; not just news, weather and sports
    • Elusive "at work" audience
    • Audience has disposable income
    • Online Advertising is the Fastest Growing Media
    • Number 2 Most Used Media after TV
    • #1 Community Portal in Central Arkansas

  • KARK-TV Key Benefits 
    • LOCAL, RELEVANT and IMPORTANT
    • Your Weather Authority
    • Statewide Coverage
    • KARK offers customized marketing strategies
    • Experienced account executives
    • In-house production and graphic services

  • KARZ-TV Key Benefits 
    • The ONLY 7pm Weekday Newscast in Arkansas "First in Prime"
    • Local, Local, Local...
    • Programming to Target 18-34
    • Experienced account executives
    • In-house production and graphic services

  • Marketing Solutions 
    Your Advertising Needs from
    A to Z
    ArkansasMatters.com, KARK Channel 4 & KARZ Channel 42

  • Advertise with ArkansasMatters.com 

    ArkansasMatters.com is Central Arkansas’ homepage!  ArkansasMatters.com is the source of information for everything that is relevant and important in our community.

    We would like to extend a welcome to local advertisers who want to reach Arkansans in an environment where they are doing research and making buying decisions.  ArkansasMatters.com is the perfect environment for your marketing message.  The website has:

    • A clean layout and easy navigation
    • Video rich platform which allows for pre-roll positions that will capture undivided attention
    • Limited advertising space (3 locations each page) will limit visual competition among other advertisers
    • Quality impressions for a targeted audience

    ArkansasMatters.com also has the most powerful marketing tool available to drive users to the site: television! ArkansasMatters.com is powered by KARK-TV, the NBC Affiliate in Little Rock, Arkansas, and KARK Channel 4 is committed to marketing ArkansasMatters.com through programming, promotional spots and outside events and marketing.

    Our experienced online marketing staff is committed to making your online advertising campaign successful and we offer a variety of advertising packages.  To put ArkansasMatters.com to work for you and to reach over 561,000 unique visitors each month, contact Tim Whitley, eMedia Sales Manager at twhitley@kark.com or 501-340-4453.


  • Advertising on Television 

    KARK-TV & KARZ-TV Market Overview

    KARK's over the air signal covers 35 of the state's 75 counties, including the most populous Little Rock Metropolitan region. The Little Rock - Pine Bluff area is market #57 out of 204 in the country.

    Market Population: 1,244,705
    Metro Population: 664,312
    Source: US Census 2000 Demographic Profile,
    2004 American Community Survey

    Market TV Households: 531,470
    Metro Households: 266,710
    Source:Little Rock Chamber of Commerce

    ** State Capitol City
    ** Lower unemployment
    ** Stable economy
    ** Tourism of interest due to lakes, Mountains & Sate Parks
    ** Sports Franchises include Razorbacks SEC football & arena football
    ** Annual top events of market include Riverfest (Memorial Weekend) & State Fair (October)


  • Contact Us 
    For more information on how we can assist in developing a program that will help meet your marketing needs and objectives, please complete the form below or contact one of our sales associates listed on this page.